Spencer Raymond-Smith's profile

SS23 Sacramento Kings Windbreaker

Sacramento Kings Windbreaker
For AUTHMADE, a fashion label and lifestyle brand that exists at the intersection of fashion and sports, I designed a retro-inspired windbreaker for their SS23 Sacramento Kings Collection.
My process began by sketching possible directions for the jacket panelling.
After sketching and discussing with the creative team at AUTHMADE, I transitioned to digitally creating a number of slight variations.
Then after some physical refinement, the jacket was released in the Kings Team Store, while garnering positive reviews from fans on Instagram, and was featured as the collection's cover piece on all platforms from Instagram to the AUTHMADE website.
SS23 Sacramento Kings Windbreaker
Published:

SS23 Sacramento Kings Windbreaker

Published: